JNBY, meaning Just Naturally Be Yourself, is a Chinese brand that originated in 1994 in Hangzhou – the Chinese textile capital. The clothes are all made with natural materials and are environmentally friendly – cotton, wool and silk are all staple materials for the brand as well as more unexpected textiles made of rami – a natural herb. The clothes allow wearers to think beyond the basic function of an item and discover other ways to wear them.